Using social media management software has been a time saver for me. Over the past few years, I’ve played around with different methods of scheduling my social media posts.  I usually hang out on Instagram, Facebook, Pinterest, Linked In, and YouTube.

That’s a lot, isn’t it?  Well, I have to use these platforms for the companies I run, but not all of them are on all of the platforms.

Rafael PT Fitness is usually focused on LinkedIn, Facebook, and YouTube.  Electrical Excel is solely focused on Facebook.  Gotta Love Myself hangs out on Instagram and YouTube.

Where your business will be present depends on what you sell/provide and where your audience hangs out.


I’ve used the social media management app Hootsuite in the past. And I really loved how easy it was to navigate, schedule, and use.  Their publishing page lets you change your mind and drag your posts from one day to another.  I love this so much because it makes it easier to plan your weekly posts.

My pro: You can use up to 3 social media profiles and schedule 30 posts per month in the free membership.

My con: It is pricy if you want more social media profiles and unlimited posts.




I’ve used Later for about a year now and I really like how easy it is to use.  For the free version, you can have 1 social profile per platform.  You also get 10 free posts per month per platform.  You can drag images into your account and tag them so you can use them when you need them.

Another thing about Later that I found super helpful, is you can filter out your images so only images you have not yet used will show up.  There are so many great features in the free version but I am going to touch on just one more.  The final thing I wanted to bring up is that you can create a Link In Bio for your TikTok or your Instagram profile.  It’s easy to set up and once you do, all you need to do is copy the link provide and paste it on your profile!

My pro:  There are so many to list.

My con: For some, the start-up cost may be too much.  I do believe, however, that it is completely worth it.

Social media management inside Facebook, Twitter, Pinterest, etc

You can also use each social media platform’s scheduler.  The only con I can see here is that you have to go into each one and manually set it all up.  The good news is that inside Facebook, for business pages, you can schedule posts for Facebook AND Instagram.  Those two must be linked up to each other first.

If you can save a few minutes per task – do it!  It is worth investing in a social media management app or software that meets your needs.  If you only hang out on Facebook and Instagram, then I don’t see a need to involve third-party software/apps.  But then again, a lot of us are in more than just those two.


I hope this blog post helps you a little. If you have any questions on social media management let me know! I’m writing this post quickly off the top of my mind while I wait for my next Zoom call. So I may have left a bunch of stuff out – tell me what you want to read about next 🙂